Guadalupe Roastery: Coffee for the Common Good (Morning Air)

Are you ready to sip on a story as rich and invigorating as your morning cup of joe? 🌟 Morning Air just brewed up an episode that will fill your heart as much as your coffee cup! John Morales chatted with Brad Fassbender, the visionary behind Guadalupe Roastery.

Born into a Colombian family in Chicago, Brad’s love for coffee runs deep. His journey from the world of finance to Franciscan friar and then to a coffee crusader is nothing short of a divine plot twist. Frustrated with the emptiness of chasing dollars disconnected from dignity, Brad found his calling among coffee cherries and the hardworking hands that pick them. Guadalupe Roastery is about brewing hope, dignity, and direct relationships with farmers. It’s about seeing coffee as a force for good, a vessel for solidarity, and a platform for the common good.

Their mission? To make coffee that respects the dignity of everyone involved in its journey – from bean to your breakfast table. This is coffee with a cause, ensuring farmers earn what they deserve and fostering a connection between consumers and producers that’s been long lost in our globalized world.

This episode also poured out how Brad’s encounter with poverty in Honduras brewed a determination to make a difference. From a life-altering car accident to saving pennies in the medical field, Brad’s story of founding Guadalupe Roastery is a testament to faith and resilience.

Named in honor of Our Lady of Guadalupe, with a nod to St. Maximilian Kolbe’s philosophy, this roastery is about “coffee for the common good.” It’s a reminder that goodness, at its highest form, connects us back to God and the Mass, inspiring us to carry that virtue into our daily grind.

You’re invited to “give from the heart” to support Relevant Radio.

ONLY TODAY: With a gift of $240 or more, you’ll receive a bag of the Guadalupe Gold Blend coffee and a Relevant Radio branded mug. Not only do you get to savor this heavenly blend with a special coffee mug, but you also become part of a larger story of hope, dignity, and devotion. It’s all encapsulated in a mug bearing Father Rocky’s wisdom and a bag graced by Our Lady of Guadalupe. 🌹

Jake Moore serves as a Digital Audio Content Producer for Relevant Radio®. He is a graduate of Franciscan University of Steubenville, and is passionate about classic movies, Christian music, young adult ministry, and leading this generation to Christ through compelling media. You can listen to more of his podcasts at and on the Relevant Radio® app.